San Francisco, CA (PRWEB) April 3, 2006
ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosts its largest exposition to-date centered on the new theme Connecting Globally: Markets in Motion April 26 – 28, 2006 at San Franciscos Moscone Center North. The event features the most advanced marketing technology, inspiring speakers from household names like Coca-Cola to emerging brands, global case studies, and the latest market research, to provide a comprehensive look at whats happening now and whats next in the ever-evolving interactive marketing industry. The sessions are designed to engage attendees and deepen their connections with colleagues from around the world.
As an international destination city on the pulse of technology and marketing, San Francisco is an ideal venue for our largest show ever, said Don Knox, VP, ad:tech Expositions. Were expecting to draw a record-breaking audience and have assembled an impressive line-up of topics, speakers and sessions to help expand vision and widen the circles of influence for attending marketers.
ad:tech San Francisco launches The Now and Next Technology Showcase, a new program offering firsthand access to the technology and real-world uses of products from more than 40 innovative companies in the mobile, TV and gaming spaces. Rather than relying on static presentations, companies offer interactive demos where attendees can see, touch and play with products and talk directly with representatives.
Expanding on the theme of global connectivity, more than 200 speakers, including CEOs, VPs and marketing executives from top companies like The Coca-Cola Company, Microsoft, Spring/Nextel, Forbes, Forrester, Carat Fusion and Organic share their market experiences. Each day begins with an inspiring keynote presentation, starting Wednesday, April 26 with He Has the Dough: Can You Make a Go? by Mark Kvamme, Sequoia Capital partner, who will address what it takes to get funded and share hot technology trends. On Thursday, Keith Ferrazzi, author of Never Eat Alone shares key learnings on how to establish Relationships for a Rockin Life, and James McGregor, author of One Billion Customers: Lessons from the Front Lines of Doing Business in China, starts off the third and final day.
“Jerry Yang and David Filo of Yahoo!, Larry Page and Sergey Brin of Google and Chad Hurly and Steve Chen of YouTube are the creators of today’s modern media. They have ushered in the Golden Years of the Internet. Over the next decade, entirely new methods of communications and commerce will be made possible because the constantly connected consumer will demand and get instant satisfaction from the marketers who are ready to serve them,” said Mark Kvamme. “With over 250 exhibitors, top marketers, ad agencies and Fortune 1000 companies descending on the Bay Area; ad:tech connects marketers to the local and global business and technology issues that impact our profession and the consumer.”
Wednesdays keynotes round-out the Mastery Series, exploring brand and targeting marketing issues. In Mastery Series: Brand, Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair leads panelists Gary Korotzer, VP of Marketing for RedEnvelope, and Tarang Amin, VP of Marketing for Clorox, in a discussion about shifting big brand advertising to the Web. In Mastery Series: Its All About Targeting, Geoff Ramsey, CEO and Co-Founder, eMarketer, leads panelists Martin A. Nisenholtz, Senior VP, Digital Operations, The New York Times; Scott Ferber, President and CEO, Advertising.com; and Robert Brown, Interactive Marketing Manager, Hyundai Motor America, in a discussion about using the Web to its full potential for targeting campaigns without losing reach.
Throughout the show, key issues are broken up along five different, interest-specific session tracks, to help attendees best take advantage of ad:techs broad offerings (visit http://www.ad-tech.com/conference-sf for agenda):